The People’s Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. Amid a burgeoning interest in statistics and population sampling, it constituted the first systematic effort to trace voters’ behavior across the duration of a presidential campaign and to follow up on this data ...(展开全部)

This is one of the very first classic books on voting behavior. Here, the focus is the 1940 presidential election in Erie County, Ohio. The work explores what factors shape vote choice. A number of key concepts were developed, such as the two step flow of communication. The book examines other key issues such as social differences between Republicans and Democrats ideological d...(展开全部)

[加]迈克尔·加扎尼加（Michael Gazzaniga）  当代伟大的思想家、认知神经科学之父。加州大学圣巴巴拉分校SAGE心智研究中心主任、认知神经科学研究所创始人兼主席。  揭秘左右脑分工模式，让“左脑”“右脑”成为日常用语，让脑科学进入普通人的视野。联姻生物学与心理学，开创认知神经科学领域。  著有《人类的荣耀》《 双脑记》《 谁说了算?》等经典作品。《纽约时报》赞誉：“加扎尼加之于脑科学研究，堪比斯蒂芬·霍金之于宇宙学。”

“The father of cognitive neuroscience” illuminates the past, present, and future of the mind-brain problemHow do neurons turn into minds? How does physical “stuff”―atoms, molecules, chemicals, and cells―create the vivid and various worlds inside our heads? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that...(展开全部)

“The father of cognitive neuroscience” illuminates the past, present, and future of the mind-brain problemHow do neurons turn into minds? How does physical “stuff”―atoms, molecules, chemicals, and cells―create the vivid and various worlds inside our heads? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that...(展开全部)

[加]迈克尔·加扎尼加（Michael Gazzaniga）  当代伟大的思想家、认知神经科学之父。加州大学圣巴巴拉分校SAGE心智研究中心主任、认知神经科学研究所创始人兼主席。  揭秘左右脑分工模式，让“左脑”“右脑”成为日常用语，让脑科学进入普通人的视野。联姻生物学与心理学，开创认知神经科学领域。  著有《人类的荣耀》《 双脑记》《 谁说了算?》等经典作品。《纽约时报》赞誉：“加扎尼加之于脑科学研究，堪比斯蒂芬·霍金之于宇宙学。”

Whether it's brusque, convincing, fraught with emotion, or dripping with innuendo, language is fundamentally a tool for conveying meaning--a uniquely human magic trick in which you vibrate your vocal cords to make your innermost thoughts pop up in someone else's mind. You can use it to talk about all sorts of things--from your new labradoodle puppy to the expansive gardens at V...(展开全部)

Whether it's brusque, convincing, fraught with emotion, or dripping with innuendo, language is fundamentally a tool for conveying meaning--a uniquely human magic trick in which you vibrate your vocal cords to make your innermost thoughts pop up in someone else's mind. You can use it to talk about all sorts of things--from your new labradoodle puppy to the expansive gardens at V...(展开全部)

At once a pioneering study of evolution and an accessible and lively reading experience, The Mating Mind marks the arrival of a prescient and provocative new science writer. Psychologist Geoffrey Miller offers the most convincing–and radical–explanation for how and why the human mind evolved. Consciousness, morality, creativity, language, and art: these are the traits that ...(展开全部)

At once a pioneering study of evolution and an accessible and lively reading experience, The Mating Mind marks the arrival of a prescient and provocative new science writer. Psychologist Geoffrey Miller offers the most convincing–and radical–explanation for how and why the human mind evolved. Consciousness, morality, creativity, language, and art: these are the traits that ...(展开全部)